Shop Different: How Retail Revealed Apple’s Genius
He helped create the Apple Store. He worked closely with Steve Jobs. He helped turn the idea of an Apple retail operation from something many people thought was crazy into one of the most successful retail concepts in modern business. And then, just to make the story more interesting, he left Apple and tried to reinvent J.C. Penney.
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ABOUT ME
Jim Kirchner
I have always been fascinated by the stories, ideas, and experiences that shape the way we live, lead, and work. Through thoughtful reviews and critiques of nonfiction business books, biographies, autobiographies, and memoirs, I explore the lessons, insights, and perspectives that emerge from both personal journeys and professional achievements.
Recent Blogs

Shop Different: How Retail Revealed Apple’s Genius
When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would

The Power of Giving Away Power
Barzun’s central argument is that good leaders shouldn’t try to control everything. Instead, they should distribute authority, give people room

The Ride of a Lifetime
A memoir of leadership and success: The CEO of Disney shares the ideas and values he embraced while reinventing one
My Favorite Books
My Next Read
Streetwise: Getting to and Through Goldman Sachs by Lloyd Blankfein
From the long-tenured head of an institution legendary for its culture of success comes a candid memoir of global leadership in an age of extreme turbulence.
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